Political scorekeeper is a role played by the media, including television, radio, newspaper and Internet, to "keep score" and report on political trends on state and federal levels. Political scorekeeping focuses on political issues that affect voters and the reputations of political candidates and elected officials.
While scorekeepers are those who track progress in a game or contest without bias, media doesn't always maintain an unbiased approach to keeping score. When political scorekeeping becomes biased or the media outlet has ulterior motives, it is comparable to "horse race journalism," which uses biased reporting to attract a larger audience. Because so many factors affect the political news that is reported, it's imperative to weigh information from multiple, unrelated media outlets and to make informed decisions when it comes to politics.