What Is the Mission of the Rainforest Alliance?


Quick Answer

The mission of the Rainforest Alliance is to conserve the biodiversity of the rainforest and to help make sustainable living a cornerstone of people's lives. The Rainforest Alliance also seeks to educate businesses and consumers on how to take proper care of the environment.

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Full Answer

One of the ways that the Rainforest Alliance teaches people to work with the land rather than against it is through its cross-curricular school courses for students from kindergarten to eighth grade. The Rainforest Alliance has also created a "Rainforest Alliance Certified seal," which is used on an international level to signify that a product meets the sustainable needs for environmental, economic and social success. The hope is that consumers will want to purchase products that are better for the health of the world and that the designation can help consumers identify those products.

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