Q:

What kind of information does Gallup collect for its daily tracking polls?

A:

Quick Answer

The information collected by Gallup for its daily tracking polls varies by survey. While the U.S. Political and Economic Daily Tracking Poll asks about current political figures and economic conditions, the Gallup-Healthways Well-Being Index inquires about five themes associated with individual well-being: purpose, social, financial, community and physical.

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Full Answer

Additionally, the themes included within each respective daily tracking poll are each composed of their own further questions and conversation topics. Under the rubric of economics, for example, the U.S. Political and Economic Daily Tracking Poll may collect data about the state of personal finances or the respondent's current employment status. Under the umbrella of the social element, the Gallup-Healthways Well-Being Index may ask for information about the quality of the respondent's personal relationships or the current degree of family encouragement and support he feels.

In addition to the specific topics explored by the two daily surveys, Gallup also requests demographic information from those surveyed, including age, gender, highest completed level of education and marital status, in addition to race, religion and political ideology. These newly collected demographics are then used to weigh the survey results against national demographics acquired from recent U.S. Census statistics and Current Population Survey information in order to compensate for accidental oversampling or unequal selection probability.

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