In political systems, interest groups are organizations of people with specific and mutual goals who work to promote these goals for representation in the government. They do this through a variety of methods, including lobbying the government and political figures, engaging in election activities like promoting voting, educating the public about the issues they care about, and helping to mobilize people to become engaged in the political process.
According to Annenburg Learner, concerned citizens will often form interest groups based on their country's type of government. These groups can form on the basis of any given topic or goal, but they usually hope to help get representation in the government. They utilize many different political tools to further their agendas and shape public policy. One of these methods involves lobbying. These groups can hire representatives to advocate for politicians directly. This includes making communications with members of governmental bodies to discuss the impacts of certain laws and legislation.
Interest groups can also attempt to influence the elections directly. This includes donating to certain candidates, endorsing candidates or mobilizing voters to participate in elections. Some political interest groups simply try to educate the public about their views and issues in the hopes of swaying the election process in their favor.