The American Heart Association runs the Jump Rope for Heart campaign. Subway and SHAPE America are the national sponsors of the campaign as of 2015.
The American Heart Association has been organizing the Jump Rope for Heart campaign since 1978. It is an educational program for elementary school students that raises money for heart research and educational programs. It also gets students involved in physical activity as they jump rope to raise funds and community awareness.
The website for the American Heart Association offers information for parents, students and teachers who are interested in getting involved with the Jump Rope for Heart campaign.