Since Avvo ratings are based on information from the state bar association and publicly available information, such as court records and the websites of law firms, they are only as accurate as these sources. The ratings are also updated over time to reflect attorneys' career progress and reputations, and the data collection system itself is updated to prevent attorneys from manipulating their ratings. Some attorneys with excellent reputations elsewhere have criticized the website for their low Avvo ratings, notes the Seattle Post-Intelligencer.
Some attorneys have attempted to sue the company. However, these lawsuits have tended to end in judges citing Avvo's First Amendment rights and have therefore been unsuccessful, notes the ABA Journal.
Attorneys to take an active role in monitoring their Avvo rating in order to ensure its accuracy, advises Family Lawyer magazine.