It is possible to use 411.com to locate people for free. People, phone, business and address searches are all available at no cost to the user. If the initial search fails to generate the information sought, the site provides links to sponsors that may offer results for a fee.
The website was founded in 1997 by Alex Algard and named Whitepages. As of 2015, 411.com has given more contact information than any other service provider in North America. The webpage serves over 50 million users every month. A mobile app is also available to help users locate people from their mobile devices.