To find cheap car rentals in London, U.K., visit a comparison site such as Kayak.com, EasyCar.com or RentalCars.com, enter the pick-up location and rental dates in the search box, and view a list of available car rentals with major car rental companies in ascending price order. Alternatively, travelers with U.S. Zipcar memberships can use their Zipcards to reserve and drive Zipcars in London.
When searching for cheap car rentals in London on Kayak.com, EasyCar.com or RentalCars.com, use the filters on the left side of the screen to narrow the search by vehicle type and options. The cheapest car rentals tend to be small vehicles in the Mini or Economy categories that have four seats, two doors and manual transmissions.
KAYAK offers a matrix at the top of its list of search results to help compare daily or weekly rental rates by car type across major rental companies. Click Rental Agency/Car Type Matrix to view the matrix, and click on the cheapest price for a car type to navigate to the rental details. Click More Details to view the car's pick-up location and capacity, along with a list of comparative rental prices for the car type if rented directly from the car rental company or through competitor comparison sites such as Orbitz or Expedia.com. If any of the deals appear cheaper, click Go to navigate to the alternative site to make a booking.
A number of special deals can reduce the overall cost of a car rental such as EasyCar.com and RentalCar.com's offers of a free additional driver on some rentals.