Museum gift shops usually sell books, stationery, jewelry, clothing and children's activity sets. Practical household products such as kitchenware, clocks, calendars and lights sell well, as do tote bags that can also be used to transport a visitor's purchases back home.
Product designs and decorations are normally linked to the museum's regular and visiting exhibitions. Museums of art sell posters and cards depicting their popular paintings and miniature models of sculptures. The Van Gogh museum shop in Amsterdam, for example, sells a range of products featuring the artist's famous painting of sunflowers. Best-selling products from the New York Museum of Modern Art online shop include a range of practical household goods and iconic furniture.
A museum gift shop is usually located near the exit of a museum so visitors have to pass through it before they leave. Museum shops offer a range of attractive, easily portable and inexpensive impulse buys, as well as more expensive items that would enhance a home or make a pleasing gift. Children are always keen to buy toys or games linked to their experience of the visit, while parents like to buy educational gifts such as science sets, puzzles or games such as those sold in the Natural History Museum shop in London.