Fall foliage tourism is immensely popular in New England, bringing in several billion dollars in tourism revenue each year. Massachusetts reported $2.8 billion in tourist spending during September and October 2013. In other New England states, the fall season can represent up to a quarter of annual tourist spending.
In 2011, 3.6 million tourists visited Vermont during the fall, spending approximately $460 million. New Hampshire has historically reported even higher numbers of visitors: in 2009, 7.5 million people visited the state during the fall foliage season, spending upwards of $1 billion. Since these destinations are so popular during the fall, it is usually a good idea to book accommodations and tours before the season begins.