The first example of Noritake china that was deemed suitable for export was created in 1914, more than 30 years prior to the occupation of Japan after World War II. By that time, the Noritake company had a worldwide presence.
The organization that would become the Noritake Co. was founded in the village of Noritake, a small suburb near Nagoya, Japan, in 1904. Ichizaemon Morimura, a Japanese merchant, had established a firm several decades earlier that dealt in overseas trading, and in 1876, he opened an imported goods store in New York City called “Morimura Brothers.” Recognizing a market for porcelain dinnerware, Morimura was determined to create a line of goods built from Japanese materials. Early in the 20th century, after sending his engineers to learn manufacturing methods used for European porcelains, Morimura built a factory in Noritake that went on to launch the brand known around the world as Noritake china.