What Is the Mustang Ranch in Reno?


Quick Answer

The Mustang Ranch is a premier legal brothel located in northern Nevada about 15 minutes from downtown Reno. It is open 24 hours a day year round.

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Full Answer

Originally known as Mustang Bridge Ranch, the establishment first opened its doors in 1951, making it the oldest legal brothel in America. Prostitution did not become legal in Nevada until 1971 when the ranch's second owner, Joe Conforte, successfully changed the laws in Storey County. As of 2015, prostitution is legal and regulated in 10 of Nevada's 17 counties and tolerated in two others.

In 1990, the brothel was seized and sold by the IRS after Conforte was convicted of tax fraud. It was then taken over by Lance Gilman, the owner of the Wild Horse brothel. The Mustang Ranch buildings were purchased on eBay from the U.S. Bureau of Land Management for $145,000. A few years later, Gilman picked up the entire ranch with a giant double-bladed helicopter and moved it next to Wild Horse.

The Mustang Ranch caters to all people over the age of 18, including couples. It also accommodates all budgets, but because Nevada state laws prohibit pricing from being discussed anywhere but in a private room within the brothel, prices are not listed on the website. Each woman is an independent contractor, so prices vary per lady.

A wide variety of services are provided from lingerie shows, to cuddles, to bondage and domination. The ranch even offers specialty services such as bachelor parties and overnight stays. There are free tours offered by the working girls that showcase the history of Mustang Ranch.

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