Walt Disney considered a variety of different locations for the Walt Disney World theme park before settling on Florida. He thought about St. Louis, Missouri as a potential site, but was reportedly dissuaded by a rude remark from a Midwestern businessman. According to Lakeland, Florida's The Ledger, August Busch Jr., scion of the Anheuser-Busch brewing empire, is said to have questioned Disney's firm insistence that he would not serve beer or other alcoholic beverages in his proposed theme park.
Busch reportedly said that it was a bad idea to not serve beer at a Midwestern park. This public remark about Disney's business decisions was apparently enough to convince Disney to abandon the idea of developing in the Midwest altogether. He knew he wanted to have some sort of park presence closer to the East Coast, and considered Niagara Falls as a potential development site before settling on Florida, a place with milder winters and, in the mid-1960s, cheaper land.