Websites such as DOB.com and YellowPages.com allow visitors to locate a business by entering its address, and reference books such as “Haines Criss+Cross Directory” list business names and phone numbers by address. This type of search is known as a reverse address lookup.
Marketing firms frequently use reverse address lookups to develop prospect lists or to append business names to an address list. This type of lookup may also help identify or locate the owner of a business or identify the types of businesses that have occupied that location in the past. Sites such as DOB.com provide historical data and display a list of all businesses associated with that address along with the years that each business operated at that location. The Library of Congress also maintains an extensive collection of these directories for historical and research purposes.