As of May 2015, the former Club Sobeys reward program has been replaced by the AIR MILES Reward Program. The program offers different rewards and has different terms, but still allows customers to earn points for their shopping that can be redeemed for free groceries and airline miles.
The AIR MILES program provides one reward mile for every 20 dollars spent at Sobeys. Bonus reward miles are also periodically available with the purchase of certain products.
Reward miles can be cashed in for 10 dollars of free groceries once 95 have been collected. Miles can also be redeemed for free and discounted travel benefits and electronics.