Members can use Priority Club reward points to book hotels and flights, purchase items and gift cards and download digital entertainment. Priority Club is a rewards program maintained by Intercontinental Hotel Group. Hotels that belong to this group include Crowne Plaza Hotels and Resorts, Holiday Inn Hotels and Resorts, Candlewood Suites and Holiday Inn Express.
Members of this program earn Priority Club points on qualifying hotel stays at IHG hotels and all affiliate partner hotels. These points can be redeemed to purchase hotel stays with these hotel brands at locations worldwide with no blackout dates.
Priority Club points can also be used for travel with more than 200 airlines as of 2015. Customers who prefer to transfer points for miles can do so with one of the IHG Rewards Partner Airlines. Members can get rental cars using points with rental car companies throughout the world.
Those who prefer to use their points on items other than travel have several options. Members can redeem points for one of the items in the Priority Club online catalog, which includes brand name electronic equipment and jewelry. Points can be used to purchase gift cards for a variety of restaurants and retailers. The program also has a charity program, Shelter in the Storm, to which members can donate their points.