Southwest Rapid Rewards credit card members are able to redeem points for travel, gift cards and experiences. Points can also be used towards goods, such as jewelry, electronics and luggage. Southwest points can be redeemed at the Rapid Rewards Points Center online.
Southwest customers can use their Rapid Rewards points towards the purchase of a domestic or international flight. If they fall short of the required balance, additional points can be purchased from the Rapid Rewards Points Center. In addition to flights, members can also use their points for a cruise, rental car or hotel room reservation. Points can also be redeemed for experiences, such as golf trips, spa packages and wine tastings.
The Rapid Rewards Points Center also offers gift cards for a variety of restaurants and online and retail stores, including Amazon, Cheesecake Factory and Macy's. As of 2015, most $50 gift cards require 5,000 points, while $100 gift cards can be redeemed for 10,000 points.
The online points shop has goods for the home, children and pets. Sporting goods, personal care items and kitchenware are also available. Best-sellers in the online store include an Amazon Kindle for 20,178 points, an American Tourister four-piece luggage set for 16,221 points and a Keurig brewing system for 18,219 points.