People can become a member of the Southwest Rapid Rewards program through Southwest Airlines' website. Click on the Rapid Rewards menu option at the top of the page for enrollment information.
Choose the Enroll option under the Program heading to sign up. Information on how to create an account appears in a new page. The sign-up form requires personal details such as the member's first and last name, date of birth and the last four digits of his social security number. It also asks for contact information, communication preferences, and a preferred username and password.
After registering for the program, members can start earning rewards points. Southwest's Rapid Rewards program offers members points for each dollar they spend on flights, hotels and restaurants. Members can choose to redeem the points for flights, hotel stays, gift cards or car rentals. They can also use the points for unlimited reward seats and priority boarding options. There is no expiration date on accumulated points.
In addition to earning points through purchases, members also have the option of buying points from Southwest. Southwest's website provides detailed information about the rules, regulations and benefits of the program. Information about Rapid Rewards partners and promotions is also available.