Because prime rib is a rich, decadent flavored cut of meat, it pairs best with wines that are more robust, such as Cabernet Sauvignon, Merlot and Bordeaux. The higher fat content of prime rib lends itself to specific wines such as Revello Barbera d'Alba, Casa Lapostolle Merlot and Hess Select Cabernet Sauvignon.
When considering what type of wine to pair with prime rib, it is important to select a wine that can complement the robust cut of beef. Look for wines that are highly tannic in nature, with deep fruity notes that balance well on the palate with the meat. Some wine also have notes of dried herbs and have a good amount of acid, which can cut through the fattiness of the meat. Avoid heavy oak-tasting wines as this does not match well with the sear typically found on the surface of prime rib.