Pepperidge Farms released Goldfish crackers in 1962. The company founder, Margaret Rudkin, was impressed by crackers she tasted in Switzerland and brought back the recipe.
Margaret Rudkin started selling Pepperidge Farms bread out of her Connecticut home in 1937. Her son was allergic to the artificial ingredients in commercial bread, so Rudkin developed her own preservative-free recipes made entirely from natural ingredients. She initially marketed products to local grocers, but eventually established her own commercial bakery in Norwalk in 1947, expanding the brand to include dinner rolls, frozen foods and cookies. The Goldfish product debuted when Pepperidge Farms was in the midst of a transition after being acquired by the Campbell Soup Company in 1961.