In 2014, McDonald’s hosted a Free Coffee Event twice, giving customers an opportunity to enjoy a free freshly brewed McCafe coffee. The first promotional event occurred from March 31 to April 13, while the second event transpired September 16 through September 29.
The McCafe signature blend coffee line first launched in 2009. The 2014 free coffee promotion was the first time an event like this had been offered in the company’s history. The first event in 2014 was in response to Taco Bell’s revitalized breakfast menu. After finding success in delivering millions of small cups of coffee to patrons, McDonald’s offered the same free McCafe coffee again in September. The promotion ran across the United States and was only available during breakfast hours.