U.S. consumers recognize and prefer Chips Ahoy, Oreos, Nilla Wafers and Keebler brand cookies ahead of many other brands. Each brand individually represents a number of different products.
According to data collected in a 2013 publication of Harris Interactive, Mondelez International's Oreo was the top domestic cookie product. The Harris Poll EquiTrend takes consumer familiarity, quality and purchase consideration into account when publishing these rankings. Pepperidge Farm Milano cookies, owned by Campbell Soup Company, were ranked immediately following Oreo, while Mondelez International's Chips Ahoy brand was ranked third among U.S. consumers.
Kellogg-owned Keebler products ranked fourth, fifth and sixth in the Harris ranking. The Keebler brand, including Deluxe Cookies, Fudge Shoppe Fudge Stripes and Sandies Pecan Shortbread cookies, cover a broad range of cookie varieties.
Ralcorp's Frosted Sugar Cookies represent the only brand not belonging to Kellogg, Mondelez International or Campbell Soup Company in Harris' top eight brands. According to Mondelez International press releases, the Oreo brand alone generated approximately $2.5 billion in sales. Mondelez manufactures and packages over 400 billion Oreo cookies annually, which are sold in over 100 countries internationally and produced in facilities across 18 nations. In the US alone, Oreo and Chips Ahoy brands generated a combined $13 million in sales in 2015 as of December 7, 2015.