Welch's Sparkling Grape Juice does not contain any alcohol. The sparkling cocktails, available in both red and white grape juice varieties, are promoted by the company as being appropriate for the whole family to enjoy.
The sparkling juice beverages produced by Welch's are marketed in upscale packaging, providing an appearance similar to that of a bottle of champagne. The bubbly quality of the beverages is also similar to that of a sparkling wine or champagne. The juices are often used for special occasions that include individuals under the legal age for consuming alcoholic beverages or those who prefer not to consume alcohol.