As of 2015, there are nine different Vitaminwater flavors: dragonfruit, raspberry-apple, kiwi-strawberry, orange, tropical citrus, lemonade, grape, fruit punch and acai-blueberry-pomegranate. The flavors are available in regular and sugar-free versions. Each flavor is associated with a unique formula. For example, the dragonfruit-flavored power-C formula contains 50 percent more vitamin C.
The tropical citrus-flavored energy formula contains caffeine, while the lemonade-flavored squeezed formula contains boosted levels of calcium, vitamin E, zinc and magnesium. The grape-flavored Formula 50 contains boosted levels of vitamins E, B3, B6, B12 and pantothenic acid. The XXX formula, with is acai-blueberry-pomegranate flavor, contains boosted levels of vitamin A, B3 and manganese.
The history of Vitaminwater dates back to the late 1990s, when Energy Brands, also known as Glacéau, began distributing the products. Although health food stores were among the first to carry Vitaminwater, its popularity led to nationwide distribution by the early 2000s. In 2004, rapper Curtis Johnson, better known as 50 Cent, invested in the company before taking an active role in endorsing Formula 50. This grape-flavored version was named for its enhanced vitamin content, which equaled 50 percent of the recommended daily allowance for several vitamins. In 2007, the Coca-Cola Company bought Vitaminwater in a multimillion dollar deal.