Depending on the supermarket and its corresponding online market, most groceries within its inventory are available for home delivery or in-store pickup. There are also online vendors that are not specifically supermarkets, such as Amazon.com, that sell and ship all kinds of groceries except fresh produce and freshly baked bread.
Hy-Vee is an example of a supermarket that offers home delivery or in-store pickup of any grocery items customers order online, including fresh produce and bread items. Hy-Vee has 230 locations spread through the Midwest, with the highest amount concentrated in Iowa.
Hy-Vee Aisles Online is Hy-Vee's virtual supermarket. Website visitors can peruse items by category or according to a weekly circular. Hy-Vee honors all in-store specials as advertised within its online circular. Categories by aisle include pantry, wine, frozen, home and fresh, which contains all fruits, vegetables, meat and dairy products.
Whole Foods Market also offers online ordering and delivery through a third-party grocery delivery service called Instacart. Customers can order pantry goods and fresh items. Local online supermarkets, such as the Austin-based virtual supermarket AustinGrocer, boast an online inventory with dairy, produce, bakery items, deli products and household goods. AustinGrocer delivers all such items for a fee of approximately $40 per hour.
Specialty supermarkets, such as Zabar's in New York City, feature an online inventory of fish, caviar, fresh packed salads, baked goods and coffee, all of which customers can order online and pick up or have delivered in roughly three hours via messenger.