Safeway customer surveys typically contain questions that relate to a customer’s shopping experience at the store, the friendliness of the employees and the customer's overall satisfaction. Questions may also pertain to topics such as the cleanliness of the store and the quality of the food.
Other questions asked on the Safeway customer survey may inquire about how much a customer’s household spends on groceries and the likelihood of his shopping at Safeway in the future. The Safeway customer satisfaction survey is used for obtaining customers’ feedback in order to learn what areas of Safeway’s operations need to be improved or changed. Safeway urges its customers to be honest about the feedback provided. Customer feedback received from the survey also allows the company to recognize specific employees and store locations that are performing well.
Survey questions are available in English and Spanish. In order to access the online survey, information from a sales receipt must be entered on the survey website. After the survey questions are completed, the customer is invited to visit the official Safeway website in order to view current promotions and specials. Customers who complete the survey are eligible to win a gift card in appreciation for the feedback they provide.