As of November 2015, Subway does not offer any nationwide $5 specials. The restaurant chain currently advertises a Simple $6 deal that features six varieties of 6-inch subs that can be purchased with chips and a fountain drink for $6. The Simple $6 replaces the popular $5 foot-long promotion and is meant to be part of Subway's regular menu. The chain has not released definitive plans to bring back $5 specials after November.
Subway is a franchise, so individual locations may opt out of the Simple $6 promotion or even decide to continue running $5 foot-long sandwich specials.
The Simple $6 menu includes Subway's black forest ham, Italian B.M.T. and sweet onion chicken teriyaki subs. Other options include the tuna, meatball marinara and turkey breast sandwiches. These six sandwiches are among the chain's best-selling varieties.
Industry critics suggest Subway may have difficulty competing with other fast-food chains still offering $5 meals, such as KFC or Dairy Queen; however, Tony Pace, Subway's global chief marketing officer, states that Subway offers higher quality and healthier options than its competitors.
Subway's sales in the United States fell by 3 percent in 2014, and the chain faces increasing competition from Firehouse Subs and Chipotle Mexican Grill, both of which also allow customers to build their own meals from fresh ingredients.