Top-selling coffee brands include Keurig Green Mountain, Folgers, Starbucks and Dunkin Donuts. As of 2015, Keurig Green Mountain is responsible for more than 20 percent of coffee sales in the United States, which is approximately the same percentage as Folgers and Starbucks brand coffee sales combined.
The selling success of Keurig Green Mountain brand coffee, previously known as Green Mountain coffee, is due to the Keurig coffee machine craze. These machines, which use K-Cups to brew one cup of coffee, tea, hot chocolate or cider at a time, have outsold standard drip coffee machines since 2013.
Folgers coffee sells large containers of ground coffee and pre-measured pouches of ground coffee that brew standard, 12-cup pots of coffee. The brand also sells jars of instant coffee grounds, individual instant coffee packets, and gourmet flavors of dessert coffees. Folgers also sells a brick of coffee, which is a vacuum-sealed, rectangular block of coffee within a foil wrap.
Starbucks and Dunkin Donut brand coffees are available in grocery stores and franchise locations. Each chain offers ground and whole bean coffee. While these brands are somewhat higher-end coffees, they do not sell as well for home use, most likely due to higher pricing for less product when compared to other brands.