Deja Blue water, a product sold by the Dr Pepper Snapple Group, is available at U.S. Wal-Mart and Target stores, as of 2015. The brand originated as a regional entity, but has enjoyed nationwide distribution since 2013. Additional supermarket chains also sell the brand.
As of 2000, Von's supermarkets in southern California stocked Deja Blue water, as did the Albertson's supermarket chain.
Deja Blue was first sold in Texas in 1997 and then expanded to sales in ten states in 2002. After meeting modest success in its limited market, establishing a 2.6 percent national market share, Dr Pepper Snapple decided to take the brand nationwide.