Harris Teeter supermarkets sell Boar's Head meat in the deli section. Publix supermarkets also carry the brand. In addition to traditional delis, Boar's Head meat is served in a cafe located in the Pittsburgh International Airport, and it's sold at Yankee Stadium. Boar's Head brand meats are available for purchase in numerous supermarkets, delicatessens, mom-and-pop stores and specialty shops around the country.
Because Boar's Head products are considered to be of premium quality, many stores advertise the brand to consumers. For instance, Harris Teeter supermarkets offer shoppers a Boar's Head Bold Platter, which is a deli tray featuring sliced chicken, turkey and specialty cheeses. Another deli platter features salami, prosciutto and provolone cheese. Publix promotes Boar's Head ham and cheese products on its website and sells sandwiches made with Boar's Head meats.
The Boar's Head company only distributes its deli meats to stores with contracts providing permission to sell the brand, and some stores carry Boar's Head meats exclusively. In order to protect its brand, Boar's Head may stipulate that a store is allowed to carry private label meats, but not competitor brands. Boar's Head is known to be aggressive in expanding its market reach. This aggressiveness has served the company well since its beginnings in Brooklyn, New York.