As of 2014, the slogan for Twix candy bars is "Try both, and pick a side." The ad campaign is based on a fictional origin story of Twix that claims two Victorian inventors created the candy, but fought constantly until each made his own factory for the Twix bars.
This ad campaign was launched in the summer of 2012. The previous slogan was "Pause like you mean it." During that campaign, the dotted "i" in the Twix logo had the pause symbol within it. The slogan during the majority of the 2000s was "Need a moment? Chew it over with Twix." An early 2000s Twix slogan was "Twix: It's all in the mix."