Blue Apron offers recipes, food delivery and ingredients packaged and pre-portioned. This company provides customers nationwide with meal plans and menus that change daily, and often focus on seasonal ingredients. People can purchase meal kits, which come in several varieties, and can learn to cook through Blue Apron's online tutorials.
Blue Apron is a startup in New York City, but it delivers food, menus and recipes to customers around the United States. Customers receive new recipes each week that are created by Blue Apron's team of chefs. These recipes use ingredients in the meal kits that Blue Apron provides, which contain fresh and often unusual items.
Each meal in the Blue Apron recipe collection is fast and easy to prepare; meals take approximately 35 minutes to assemble, and range from 500 to 700 calories apiece. Ingredients for each meal come packaged separately, which reduces waste. Each meal comes with enough ingredients for two people. They also offer a family package.
In addition to recipes and menus, Blue Apron offers free delivery of its baskets, throughout New York City and the nation. Food arrives in refrigerated boxes, which keeps it fresh if people are not home to refrigerate the items. These kits are suitable for seasoned and novice chefs alike; how-to cooking videos and interactive recipe pages on the company's website help with step-by-step preparation, and the company's chefs are on hand to answer questions.