Seagram's Seven Crown whiskey is blended and bottled by the Seven Crown Distilling Company in Norwalk, Conn. Seven Crown Distilling is owned by Diageo, a British alcoholic beverage company.
Seven Crown whiskey was originally a Canadian whiskey. Seven Crown became a very popular whiskey brand around the world throughout the late 1960s and 1970s. According to whiskey critic Jan van den Ende, during the Vietnam War, American soldiers would mix Seagram's Seven with 7Up soda. They called this mixed drink "7&7."
In 2000, Seagram's beverage division was purchased by Diageo. Seven Crown is now produced in the United States. It is a blend of American whiskeys fermented from cereal grains and aged in charred white oak barrels.