Customers of Sam's Bakery generally review the cakes positively for value and quality. Sam's Bakery is the in-house bakery at Sam's Club, a members-only discount purchasing club.
Customer reviews on the Sam's Club website are generally positive for cakes made at the bakery, with an average of four to five out of five stars given to cakes, as of January 2016. The highest rated cake is the lemon crunch Bundt cake.
Reviewers of Sam's Bakery on Yelp.com describe the cakes as being unbeatable in terms of price and quality, with specific praise for the cake, filling and cake designs. With respect to cake designs, customers are generally pleased with the variety of options to customize cakes and cupcakes. Negative reviews for Sam's Bakery on Yelp generally relate to customer service at a particular location, not to the baked goods.