Safeway stores in Canada offer a weekly ad at Safeway.ca. By clicking on Weekly Specials and entering a postal code, customers can view ads for nearby locations. Additionally, Safeway's Email Direct program lets customers sign up to automatically receive coupons and special offers via email.
In the weekly ad, a customer can click on an item to add it to a shopping list that she can later email or print. A toolbar provides the option to highlight items with a discount of a certain percentage. As of 2015, the company also participates in the Air Miles Rewards Program, which allows customers to earn points for purchasing eligible items.