Red Wing peanut butter is best known as the favorite brand of the late American author and journalist William F. Buckley Jr. As of 2016, Red Wing peanut butter is manufactured at a factory in Streator, Illinois, and sold as a private label brand by big-chain retailers including Wegmans, Price Chopper, Tops and Our Family.
The manufacturer created Red Wing peanut butter in 1965 as a less-expensive competitor to leading brand Jif. The factory in Fredonia, New York, that manufactured the product was known as Carriage House Foods, which also made barbeque sauce, mayonnaise, salad dressings and other condiments. In 2013, food giant ConAgra purchased Red Wing’s parent company, Ralcorp, and in 2014, it shut down the factory in Fredonia.
Buckley became a fan of Red Wing in 1981, when the company president sent him a jar, after reading a column about the author’s passion for Skippy peanut butter. In 1982, Buckley cut the ribbon when the company unveiled what was then the world’s largest peanut roaster at the Red Wing factory in Fredonia.
To show its appreciation for his support, the company gave Buckley a lifetime supply of Red Wing peanut butter, sending him a dozen 18-ounce jars, every six months. Each jar had a personalized label and Buckley’s autograph and endorsement. When Buckley died in 2008, his son Christopher put a jar of Red Wing peanut butter in his father's coffin.