Probably the best-known soup manufacturer is Campbell's since it has been around the longest. As consumers are becoming more health conscious, brands like Healthy Choice, Progresso and Amy's are becoming increasingly popular as of 2015.
Consumers are more likely to take the time to read the labels when buying canned products. Often they look for low-sodium, low-fat, organic or gluten-free products. These have brought new brands to the market, such as Wolfgang Puck, Pritikin, and Health Valley. Consumers are also demanding a greater variety in stocks, broths and soup starters as they make more soups from scratch in their homes.