Bananas, apples, oranges, grapes and strawberries are the most popular fresh fruits in the United States, based on consumption. Of the items on this list, apples are sold in the largest quantities in the United States, as of 2015.
The general popularity of fruit as a food item has risen considerably since 2004. Whereas the food item formerly occupied fourth place in popularity rankings, fruit eclipsed soft drinks for the second place spot in 2014.
While apples and bananas are the most popular single fruits, if berries are taken as a group, they easily eclipse both in sales. In 2013, berries as a combined group, including raspberries, blueberries, blackberries and others, generated $3.02 billion in sales. In comparison, apples sold only $2.44 billion in the same year. However, blueberries alone sold just under $800 million that year.
While fruit in general continues to grow in popularity among American consumers, some fruits outpace others in growth. Grapes provide one example of this meteoric trajectory, as they continue to show aggressive growth year after year as a result of improved packaging and scientific advances that have improved texture and flavor.
The United States Department of Agriculture reports that Americans consumed an average of 46.5 pounds of fruit in 2010. Of those 46.5 pounds, 10.4 were bananas, and 9.5 were apples. In 1970, Americans consumed an average of only 34.7 pounds of fruit.