As of 2015, some of the most popular Coke bottle names include a wide variety of names, such as Kim, Chris, Amy, Michelle and Caroline. Coca-Cola also stated that, according to third-party research, the most popular Coke bottle names of 2015 are likely to be Jessica and Michael.
Coke bottle names are part of Coca-Cola's "Share a Coke" promotional campaign that was first held in 2014. This first promotion included prints of 250 first names in the United States and was held to market the company's product to a younger consumer demographic. The promotion was planned around the expectation that younger consumer are more likely to share a picture of a Coke on their social media channels if their names were printed on them.
Coca-Cola launched the second year of its "Share a Coke" promotional campaign on May 1, 2015. This second campaign expands the number of names that can be found on a Coke bottle from 250 to 1,000. Coca-Cola customers residing in the United States were also given the option of creating their own custom Coke bottle on a website and then purchasing them. These customized bottles were priced at $5 a bottle and included free shipping on purchases of five or more.