Smirnoff vodka, Captain Morgan rum, Jack Daniel's whiskey and Bacardi rum are some of the most popular brands of liquor in the United States. Maker's Mark whiskey, Jose Cuervo tequila, Ketel One vodka and Don Julio tequila are also popular.
Smirnoff started out with a distillery in Moscow, but the British company Diageo currently owns the brand. Distilleries produce Smirnoff vodka in several countries. In 2014, U.S. sales of the vodka reached $315 million.
Ketel One is a popular brand of premium vodka. The distillery in Holland has a history that's 300 years old. Grey Goose, a French brand of premium vodka, is similarly popular.
Captain Morgan is a very popular rum brand. Also owned by Diageo, the brand takes its name from a 17th-century privateer of the Caribbean. However, it didn't come into production until 1944. Bacardi rum is equally as popular. Outside of those two brands, rum drinkers tend to prefer niche or artisanal brands.
Jack Daniel's is a U.S. brand of whiskey. The whiskey is in the Tennessee style, meaning it is similar to bourbon. The history of Jack Daniel's dates back to 1884, though the Brown-Forman Corporation took it over in 1956. Maker's Mark is a popular premium brand.
Don Julio is also a popular premium brand, in this case for tequila. Jose Cuervo is the popular budget tequila brand.