The Coca-Cola Company sells modern collectible items on its website. Vintage or valuable collector's items can be found on auction sites such as eBay.com or at collector's shows.
Sometimes people also find valuable vintage items at thrift stores, flea markets or garage sales. This is the most labor-intensive way to buy Coke collectibles. It is also risky for serious collectors due to the high likelihood of accidentally buying a reproduction or otherwise worthless item. However, this may not be a concern for the average collector who just wants fun items.
Auction sites are a popular way to sell Coke collectibles and are a little safer because the seller can go into detail about the item and its history. Sellers with good ratings are likely to be honest. However, sellers may unintentionally misrepresent their items if it is a good reproduction.
One of the safest ways to buy collectibles is to go to dedicated sales or shows. The Coca-Cola Collector's Club has an annual meeting that features an auction of collectibles. It also has a newsletter which allows people to place ads for items they are selling. Collector's clubs can also be a good way to network with other collectors who may be willing to sell or trade items.