McRibLocator.com is a reliable crowd-sourcing website that lists McDonald's locations in the United States that offer the McRib. Users who wish to submit a McRib sighting must send a picture of their receipt to the web masters to confirm their purchase.
The McRib was introduced in 1981, but became a seasonal menu item in 1985 due to mediocre sales. By only offering the sandwich for a brief period each year, McDonald's has achieved success in its sales by increasing anticipation and hype. The designated McRib Season, during which most McDonald's locations choose to feature the sandwich, usually occurs during autumn, when pork prices tend to be lower.
Beginning in 2013, McDonald's allowed franchise owners to decide whether to feature the McRib each year based on its anticipated local success. Historically, the McRib has seen better sales in areas of the world where pork is a major ingredient of local cuisine, including the Midwestern United States. As of July 2015, Germany is the only country in the world that features the McRib as a permanent menu item.
In 2005, McDonald's issued a press release stating its intention to permanently remove the McRib from the menu and announced the launch of the McRib Farewell Tour. A petition was released on the McDonald's-owned website McRib.com to "save the McRib." This marketing strategy proved to be a parody of long-standing rock bands that launch multiple farewell tours. A second and third McRib Farewell Tour occurred in the following years.