The color orange represents joy, success, enthusiasm, vitality and stimulation. Orange also is associated with autumn, harvest time and good health. This color can stimulate both appetite and mental activity.
Orange is a combination of yellow and red, which are colors that relate to energy and a sense of joy, respectively. However, there are different shades of orange, ranging from terracotta to melon. Each color can have a different association. For example, lighter shades of orange may be soothing and give a sense of ease.
There also are psychological properties associated with orange, such as emotional strength and optimism in challenging situations. Orange is a beneficial color to use in advertising for the promotion of goods, such as food and toys.