Sobeys gift cards are available for purchase in-store at checkout counters. They are available in denominations of $25, $50 and $100, or can be custom loaded to any amount, up to $250, as of 2016. Gift cards can also be reloaded at participating locations.
Gift cards can be redeemed at any Sobeys, IGA, Garden Market IGA, Foodland and FreshCo locations across Canada. They can also be redeemed at Thrifty Foods and Price Chopper, but not at Marketplace IGA locations in British Columbia.
Sobeys also has a Share & Care gift card that makes a balance available for the recipient of the Care card every time the Share card is reloaded. The Share & Care is also available for purchase in-store.