From November 2013 to 2014, Strongbow hard cider sales in the United States totalled $15.2 million. The core markets for hard cider are the Northwest, the Great Lakes region and the Northeast.
Strongbow derives its name from Richard "Strongbow" de Clare, who was widely known for his skill with a bow and arrow.
Strongbow's method of cider production involves crushing whole apples into a pulp. The pulp is then pressed to extract the juice. This apple juice is then concentrated, and yeast is added. The mixture of juice and yeast is then left to rest through the fermentation process. As of 2015, Strongbow has four different ciders available: Gold Apple, Honey, Red Berries and Ginger.
The process of making hard cider is more similar to wine-making than to beer brewing. Hard ciders are gluten-free and typically sweeter than beer. The average alcohol content of a cider is around 4 to 6 percent, but it can reach upwards of 12 to 14 percent.
Hard cider has been around for nearly 2,000 years. It thrived during the Middle Ages and was brought to America by the Pilgrims. It was a popular beverage in the Unites States until Prohibition. Through the 20th century, beer became more popular than hard cider; however, in recent years, hard cider has made a comeback, states FiveThirtyEight.