As of 2012, the average American spends 1 percent of his or her income annually on alcohol, according to data from the United States Bureau of Labor Statistics. This means that someone who makes $50,000 per year spends about $500 annually on alcohol.
This 1 percent figure breaks down to approximately $50 billion spent annually in the United States. That figure further breaks down to 40 percent being spent in restaurants, bars, nightclubs and other locations outside of the home and 60 percent being spent for personal home use.
The sale of beer dominates the amount that is spent for home usage. Beer amounts to 47.7 percent of store sales, while wine accounts for 39.7 percent. Hard alcohol accounts for 12.6 percent of store sales.