The Coors Light mini keg contains 1.5 gallons of beer, which is about 16 12-ounce servings. The average price of the Coors Light mini keg is $20, so the per beer cost is somewhere around $1.25 per serving.
According to a Wall Street Journal poll, around 30 percent of beer drinkers prefer tap beer. The mini kegs offer a more economical option to enjoy tap beer at home. A mini keg lasts up to 30 days if stored properly, upright in a mini keg refrigerator. The mini keg is an innovative way for beer companies like Coors to deal with declining market share, and the new packaging allows for the company to avoid costs of a new product.