Malibu rum can be mixed with a variety of ingredients to make cocktails, including pineapple and pineapple juice, cranberry juice, cola, grapefruit juice, coconut milk, citrus fruits and strawberries. It is a popular mix for a wide variety of tropical-themed cocktails and the most popular cocktail mixes include Piña Colada, Sun Splash and Twisted Pink.
Malibu rum is a liqueur that is flavored with coconut extract. It has an alcohol by volume average of 21 percent. The original liqueur was originally created in Curacao with flavored rum, fruit spirits and coconut flavoring to make it easier for bartenders to mix Piña Coladas. As the liqueur gained more popularity, the production was moved to the West Indies Distillery in Barbados, where higher quality ingredients were used.
Diageo originally owned the rights to the Malibu Rum brand but later sold it to Allied Domecq for $800 million. Pernod Ricard later acquired the rights from Allied Domecq. Malibu rum spawned several more versions, including Malibu Red, Malibu Black, Malibu Island Spiced, Malibu Fresh and the chocolate ice cream-flavored Malibu Sundae.
One of the more popular cocktails using the original Malibu rum is called "Sun Splash," and it is relatively easy to mix one serving. To make a Sun Splash, mix 1 ounce of Malibu rum with 1 ounce of pressed pineapple juice and 1 ounce of pressed pink grapefruit juice.