According to sweetFrog Yogurt, "Frog" is an acronym for "fully rely on God." The name was chosen to emphasize the company's commitment to the local community.
Sweet Frog is a frozen-yogurt company founded in 2009. Founder Derek Cha determined that there was a shortage of frozen-yogurt shops in the eastern half of the United States, so he opened a shop in suburban Richmond, Va. That shop has now grown into a chain of more than 335 stores located across 25 states; it also has international stores. The two frogs that serve as mascots for the chain are named Scoop and Cookie.