In the United States, the Mars candy bar was discontinued in 2002 and replaced with the Snickers Almond. Eight years later, a similar candy bar was re-launched with the name Mars; it was discontinued again in 2011.
The Mars candy bar in the United States was different than the European version. Some grocers in the United States do sell the European Mars candy bar. In 2006, the company re-branded its trademark candy bar with the name Believe as a sign of support for England's soccer team playing in the World Cup at the time. In 2013, the Mars company in the United Kingdom renewed its partnership with the Football Association for another four years.